Understanding Music Video's
In every Music Videos that are out either a Purpose, a Technique and a they own style. but it depends on the music genre that you are making your music video for and also the Artist that you are working for and to make a Music Video that goes well with the music and to help tell the story with the music itself.. Also way to increase their income is Product Placement which is when a company pays you massive amounts of money to have their product in your Music Video.
Purposes
They are lots of purposes of Making Music Videos some music videos are made to make money like Voyeurism because sex sells and like Music Videos like Nikki Minaj's Anaconda was only made to sell and to make profit on her song and video.
Some Music Videos can be designed to go viral on the internet like OkGo for example they make some interesting and creating videos that are designed to go viral and then if it goes viral then it may get their name out t there on the internet and then people will start listening to their music because of the music their produce for the songs that they make. For this particular video they made for the song This Too Shall Pass it took them months to get it right and perfect because they wanted it to be insane and messy an also they wanted it to be cool and entertaining and also in this particular video they used Live sounds which is a one of the styles you can use in your Music. Music Videos can just appeal to an larger audience for example The Korean song "Gang-ham Style" is know for the dance and the music video and it is/was one of the most viewed video on YouTube
Also Synergy is another way to promote the artist and the music video.. Synergy is when two different organisations work together to make a better product for example The singer Adele's song called Sky fall is the theme tune for Movie Sky fall part of the James bond 007 trilogy
Also Synergy is another way to promote the artist and the music video.. Synergy is when two different organisations work together to make a better product for example The singer Adele's song called Sky fall is the theme tune for Movie Sky fall part of the James bond 007 trilogy
Technique
They are lots of different techniques you can consider using when you create a music video. Some music video can use Narrative like for example "Eminem's Love they way you lie" has Narrative in and it tells the story with help with the music.
Another Music Video Technique is Cutting to the beat which allows a series of shots edited together to move the music and the pace of the cuts depends on the type of song for example if your making a music video for a dance song then you will most likely cut more and fast because it would be a fast paced song so it needs a fast paced music video otherwise it wouldn't work as good.
When shooting the music video can be filmed in One shot which is another technique that directors use for example one of OKGO music video for a song was in one shot and the music video is good and it looks like it took months of planning and perfecting the video. The music video is very creative and it was designed to go viral on the internet and that helped to promote them because of their Music Videos because they are all interesting and unique from everyone else.. In the Music video they also used real live sounds which they recorded and used it in their music video which i thought was cool and creative and unique.
Conventions
Some Music Videos can be Lyrics Music Videos like Cash Cash - Take me home have made Lyrics Music Videos for their songs which also used a go pro to film the footage while they had lyrics on the screen aswell which they used the cutting to the beat technique when the footage was edited.
also Cash Cash made a official Music video for their song aswell as the Lyric Video which was shot different because it wasn't in first person like the lyrics video and they used a slightly different technique when they edited video
In some Music Videos you can find references to another artist or film like in Samantha Janes - Step up there are parts from the dance movie Step up which is referencing that particular movie -https://www.youtube.com/watch?v=SegXS-0izn0
Some songs may have deeper subtle meaning but it can be shown through that Music Video by making the song have more meaning.
Another Music Video Technique is Cutting to the beat which allows a series of shots edited together to move the music and the pace of the cuts depends on the type of song for example if your making a music video for a dance song then you will most likely cut more and fast because it would be a fast paced song so it needs a fast paced music video otherwise it wouldn't work as good.
Conventions
also Cash Cash made a official Music video for their song aswell as the Lyric Video which was shot different because it wasn't in first person like the lyrics video and they used a slightly different technique when they edited video
In some Music Videos you can find references to another artist or film like in Samantha Janes - Step up there are parts from the dance movie Step up which is referencing that particular movie -https://www.youtube.com/watch?v=SegXS-0izn0
Some songs may have deeper subtle meaning but it can be shown through that Music Video by making the song have more meaning.
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